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Gaining you
an advantage
One of the key advantages which you can have on the market is the ability to react quickly and accurately. Faster you are than a bigger advantage you can gain. If you can use the information which you have today even faster tomorrow then your competitors will have more difficulties to catch you.
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But also, if your competitor finds a way to react to the market needs faster then you tomorrow than you may be the one who will be loosing on the market from tomorrow... It is your decision if you want to become a data-driven organization or not the advantage will be with the companies who will do that.
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